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| Band Marketing and Promotion Discuss strategies to get more people listening to your music and coming to your live shows. |
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Hello all, I found this quote on another forum, from a bloke who knows a bloke... It justifies my views on the commercial music industry, specifically, Major Labels, and what they are looking for. What do you guys think about this quote...(there were some interesting and differing opinions about it on the other forum.) Quote:
__________________ AfaraWayland When in doubt, always seek professional legal counsel. Ha Ha! -Phil Ken Sebben |
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hehe, thanks Brandon! Quote:
__________________ AfaraWayland When in doubt, always seek professional legal counsel. Ha Ha! -Phil Ken Sebben |
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Hi, In a similar vein, there was a documentry on the BBC recently that was about the affect of advertising on children. The show centered aroung this 10 year old kid in the Elephant and Castle area of South London. The kid nagged his mum for the lastest stuff like computer games, the most expensive trainers and CDs from the likes of 50 cent and the Black eyed peas etc... The show employed 3 top Marketing Execs to try and sell a Quartet playing Chamber music to the kid and his mates at the local school. They started by creating a name for the Band "Wolfgang". Not subtle but I guess most kids of 10 have never heard of Motzart. The graphics for the name were created in the gothic writing of the latest hiphop and R & B bands. The first day of the show the kids at school were asked to rate a list of band names. Wolfgang was in the list but came at the bottom coz no one had heard of them. That night the show got a local graffiti artist to spray the Bands Logo on the walk way on the way to the school for the kids to see. They placed posters on bulleten boards at the school, they even held a fake photo shoot of the band outside the school. The band turned up in a Limo, dressed in al the lasted styles. The kids went crazy, autographs were handed out etc... The next day the kids did the same rating excersise as before. Wolfgang was in the top three along with 50 cent etc...even though none of the kids had heard a note of music. The show culiminated in a live performance of the band at a local hall. Free tickets were distributed to the school kids. Most of the School turned up and as soon as the band arrived with Cellos and violins and started to play the kids mouths dropped to th floor. Some walked out but they were all gob-smacked that they had been duped. Simon. |
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Do you know the name of the documentary? This sounds like the greatest thing I've ever heard! Brandon |
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__________________ AfaraWayland When in doubt, always seek professional legal counsel. Ha Ha! -Phil Ken Sebben |
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Sorry mate, Can't remember the shows name, I was just flicking through the channels and just came across it. It was on BBC4 I think so I'll keep an eye out for it coz they always repeat. Si |
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Generally speaking, I find the British documentaries to generally be superior to American documentaries and I'm one of those guys who thinks that the concept of a queen is about as stupid as Americans worshipping Paris Hilton. ------------ Back to the topic. I think the experiment with the 10 year olds illustrates a huge point about the general tendencies of human beings. Being suckers for marketing is something we don't outgrow. Maybe we have more motivation to ask better questions (like....why I on earth do I possibly need a $500 cell phone???) when we get older and maybe a little less motivation to "fit in". It's unfortunate, but this side of marketing is a huge part of any business, including the music business. If you really want to make money, you've got to get in the game. People just making music to make music are taking a big financial risk by not messing up their hair or whatever it is that musicians who sell records are supposed to do to seam hip. I remember when the little My Chemical Romance experiment came out. I was repulsed by the tired-5-years-ago goth thing they were using. The kids and MTV seamed to love it. Someone burned me a cd. I gave it a shot. Now, the two My Chemical Romance albums are among the very few albums I've purchased in the past few years. I guess the point is that the same "image" junk that works on kids repels non-kids and it takes a little convincing to get passed it. Brandon |
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The Great Global ****ing Swindle I only watched most of it (its like an hour long), but the flow and content are superb.
__________________ AfaraWayland When in doubt, always seek professional legal counsel. Ha Ha! -Phil Ken Sebben |
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I just watched The Great Global W A R M I N G Swindle last week. The BBC did do an emotion based documentary on global ****ing on their Passionate Eye show, but pretty much every single point they made was shot down on The Great Global ****ing Swindle. Besides Sopranos, I really don't watch any fiction shows. I go to bed watching documentaries I downloaded. I've probably wanted 200 documentaries in the past year or two. I've learned to point out the signs that a documentary is full of shit or it's really telling the facts. You never really know for sure, really. The Great Global ****ing Swindle appears to be the most legit documentary I've seen on global ****ing. They don't rely on pictures of a polar bears starving and other emotion targetted tactics. They simply discuss that data that has been in collected in a way that doesn't seam to have an agenda past finding the truth. Brandon |
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