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Originally Posted by Peter - IK Multimedia  Thanks Danny. It is wonderful, and I thank you for the support and for really getting great use from ARC. So are you thinking we should do a promo with ARC? Hmmmm, I might not have influence as YOU guys could  |
Not a problem Peter...when something works, and it does, it's worthy of praise and I'm not an easy sell.
Hmm a promo...I don't know if a promo is the answer because it's worth the price and then some to me and if you bundle it with something it can really make the price sky rocket. I think the toughest sell about ARC is people don't believe it's going to make a difference and secondly, it's a bit pricey for a little mic with the software. Not pricey to me because you can't put a price on eliminating mixing issues that once took a week or longer, into a day or less with consistency. But you have to consider the target audience for it.
Big studio guys won't buy into as easy because they feel nothing tops their Rane eq's, professionally tuned room and the guy that came over with the spectrum analyzer and did room correction in one sweet spot. Little do they know once you use this baby, every spot in your room is a sweet spot. The guys that are semi pro's or basement hobbiests find the cost a bit too steep and feel there are other things they can buy for that price that are more important.
If there was some way for you guys to have some sort of "try and buy" with that thing, I'd be willing to bet you'd move way more units. Impossible to do I know, but it sure would make it move if people could hear the difference it makes without being scared off by the price. Couldn't ya do something like pay half price for it, have a timed software type deal that after a week of full functionality it starts beeping or something when the plug is used for anyone that tries it, when they pay the rest of the money, it unlocks it and the beeping stops or they just ship it back if it's not for them?
I wish I worked for you guys....that plug is your money maker and it would be mine as a salesman, trust me when I tell you. It just may be a bit high priced for hobbiests and a tough sell for the big guys. You gotta come up with a try and buy in some way. I'd stake everything I own that once someone does the corrections, takes a day to get used to the new sound of their monitors with it and then uses it for the rest of the week, they'll NEVER want to live without it. I'm tellin ya...plugin of the decade for me hands down.
If you haven't already, read my testimonial on your site. I can't be any more honest than that and as you know, I wasn't paid a dime to say any of it. It truly works and I would have paid $1000 for it to help stop the issues I was having in my studio. Mark my words...get the word out and come up with a plan to let people try ARC, and you'll sell hundreds of thousands of them.
10-23-2009, 02:17 PM
Amplitube Power Group is at 3-for-1 now 
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