Probably a case of typical American ethnocentrism, but I thought ALL the piracy was done in America.Do you have much Piracy in your country?
Fight it? None. Directly confronting a world with no scarcity is going to be tough. Shifting morals is required and that means church intervention. I'm not even sure the clergy is cool with electricity yet. It probably depends on how you scramble the words of Mark or Luke or Allah. That world is polarized so good luck.How do you think we can fight piracy completely?
Is it jujitsu where you use a guy's larger size against him? That's more the trick.
For one, I think the days of a band recording an album and charging $10-15 for a hunk of plastic are over. It's obvious the plastic is what everyone was buying as now that the plastic is irrelevant, the number of buyers has went way down. We can talk about memories of looking at album covers in our bedroom in 1981 all we want, but now we'd just be looking at the cool pictures on our phone while we take a piss at Walgreens. Even printed material is mostly irrelevant.
If I really wanted to make a living as an artist (which I don't), I'd have to be personally connected with enough people that they'd feel obligated to donate cash for my music. This will NEVER be as good of business model as the cash for plastic method of the 90s. Donations are nice, but everyone's got bills to pay. Being nice doesn't make you feel THAT good most of the time unless that person REALLY needs it. Radiohead doesn't need it. Screw 'em! Right?
People don't buy plastic music anymore, but they do buy tshirts, bumper stickers, and maybe even snow sleds. The point is to shift away from plastic music sales and maybe even come up with new, cool things people want to buy. KISS figured this out long before it was necessary. Being an artist is rarely about the music. Girls wanted to bang McCartney and Elvis since way back when. Becoming a character that demands a tshirt or bobble head sale is where it is at. I think the anti-celebrity mentality of the 1990s won't come back anytime soon.
The crappy thing is even in a digital world, to get a REAL connection with people you have to shake their hand. That means stupid live shows. BLA!