The importance of having a nice look space.
by, 08-08-2012 at 02:39 AM (871 Views)
I think I've come to terms with realizing that in order to have a sufficient amount of clients in the studio that my space needs to be more attractive. I've always been the type of guy that doesn't care what a studio looks like as long as I feel good in it, and the outcome is ideal in terms of fidelity.
It's been quite a while back now, but I had a band that frequented my studio and were good friends of mine that fell pray to looks before quality. We had been working on a project for quite some time and were finishing up when I had a family emergency and needed to put the project down for about a week. Upon my return, things went smoothly and we tracked the rest of the projects and I spent all my time mixing to attempt to suit their wants/needs as requested. Since these were my friends I would never charge them the normal rate for recording, expecting their business to return in the long run as they had before.
The projects then were sent to mastering and so forth. I met up with the guy I was closest to about a month later to hang out and I heard him talking about another studio in my area to one of his band mates. It was more less a discussion on how they felt about the work coming out of there. Then I realized it was because they had went and re-recorded the songs I had just done for them. I figured "hey, these guys just want a good product for themselves.. not big deal.." I didn't say much at first and sort of let things play out, but naturally my feelings were hurt. So I spoke up and asked what their reservations were with the recording I gave them. After listening to their side all of their comments were basically about the difference in the facilities. Not necessarily the sonic difference or quality of the product itself. Now, I get that recording in a half way converted two car garage with only one small vocal booth can be kind of a "creative juice cramper" when people aren't comfortable in the space they are recording in... I GET THAT.. But...
The studio in question was also a converted garage.. looked much nicer aesthetically.. ya know.. no garage door showing, wood floors, nice looking bass traps up.. two larger rooms separated by a glass partition... looked very professional. These dudes I recorded regularly were not the type that are technical/gear savvy. On the same respect, they could look at a project studio and Blackbird studios and see an obvious difference in pictures what the outcome could be sonically. But my point is the reason they wanted to go there was due to its looks. The drum said "its really cool being in another room from everyone else." And there were a lot more comments similar to that.
I guess I think this sucks because I really didn't want to spend my money on paint, curtains, and other stuff that pleases the eye. But, if someone walks in and says "DADGUM this is nice.." I imagine I will stop complaining due to the potential client increase just based off of the perception what product will come out when they are done is what they've always wanted.