The Loudness War Is Irrelevant
by, 07-17-2011 at 08:42 AM (7876 Views)
Skip to 45:06. If you are in a hurry, skip to 46:40.
This is the mindset of A-list engineers doing music that people still, mostly, buy. While you may prefer the sonic aesthetic of 1970s levels, I think it would be wise to consider this approach. It's the mindset I've adapted.
To those who are having trouble making their music sound good AND loud, I'd do more homework into that one. I cover it in Killer Home Recording: Murderous Mixing, but feel free to ask questions here.
Loudness Is NOT Optional
Some of you won't like this one. I used to hate getting my choruses up to -6dB RMS. I thought it sounded terrible. Actually, it DID sound terrible because I didn't have my techniques down to get the sounds I was looking and the volume at the same time. I looked at the level as being optional. My clients and my laymen friends who've heard my mixes have taught me that mixes in radio music (rock, metal, country, pop) should be X level. That level is fixed. It's up to me as an engineer to get my mixes sounding good and hitting these loudness standards.
So Who's Bitching About The Irrelevant War?
Go back to the video above. Skip to 47:45.
If Dave Pensado's last statement doesn't making an impact on you, check your pulse!