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The 0% benefit theory is questionable, in my opinion. Someone might be considering taking the music tech program and looking at the website. They find the link, listen to the song, and it's bound to have an effect on their opinion, for better or worse.
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Maybe. I'm a little pesimistic with people (read too many history books) but I would expect the average person to choose a school based the lighting in the picture or the size of the fountain out front. Just a thought.